Andrea Rose, Copywriter | Jahan Hashemi, Designer | Jeremy Liebman, Photographer | Bre Furlong, Photographer | Yulia Vus, Illustrator | Judit Zengővári, Illustrator | Theresa Liliebird, PM
Real life with cats.
I was brought on at Cat Person to focus and refine the DTC brand and secure a retail launch. The brand needed some heart and personality to balance the minimal branding and to create a connection with cat parents. We leaned into accessible imagery and relatable ‘cat person’ copy as the differentiator. We also developed and launched a new line of treats with more playful packaging to help bridge the gap between simple, clean recipes and the fun and loving bond you have with your cat. Fun illustrations were created for social and in-store marketing to show the true nature of ‘real life with cats’
I set the overall brand positioning, helped to build the innovation road map, drove the marketing calendar and launched campaigns for awareness, interest and trial. I managed the Creative and Brand Marketing Team.
