COMMON DRAMA REMOVAL SERVICE
COMMON DRAMA REMOVAL SERVICE
Featured in Vogue.com
24/7 Perspective combines the aesthetic of the NYC service industry with a narrative that expresses the importance of self awareness, self worth, and positive personal development.
Equal parts ironic and heartfelt - the fabricated company can playfully be described as “blue collar Buddha.”
The project, conceived by artist Woodie Moon and enlivened by Jorden Bickham, a longtime contributing Vogue fashion editor, imagines a conscious society that is eager for grounded, centered, focused, self-aware living. A way of life that causes demand for a service that can unlock your mind and unclog your thinking - any hour of any day.
A website, instagram account, and automated phone line (give it a call) were created to bring the company to life. A pop-up store in Saks Fifth Avenue allowed the public to experience the project in person and purchase merchandise that features mindful messages.
Conceptual Art + Luxury Retail Experience
SERVICE CALLS :
You create your emotions. Observe and focus on your thoughts and the meanings that you give them. The meaning creates the emotion. To reinstall your emotional regulator focus on things you are grateful for as often as needed.
THE SOUND OF JOY.
SERVICE CALLS :
“I’m not enough and I won’t be loved.” No matter how it is worded, that is the mind’s biggest fear. It is focused on the past (guilt) or the future (worry). But the past and future do not exist. All that exists is the present moment. And in this moment you are enough, you are worthy, you are deserving. The same will be true in an hour...which is not the future...it will be the present. All things are temporary. Wake up and enjoy.
YOUR BIGGEST FEAR.
SERVICE CALLS :
YOU ARE NOT YOUR THOUGHTS.
To stop overflowing thoughts, address the leak at its source. Observe your thoughts. Be the watcher of your thoughts. You are the creator of your thoughts and creator of your reality. If you do not like something, and it’s in your control, take immediate positive action. Do not let other people’s weaknesses control your mind.
