NYC
Brought in as Creative Director to modernize a 20-year-old brand and build its digital business from the ground up. Rebuilt the full DTC and e-comm presence across Amazon and Chewy, translated the founder's story into a scalable brand voice, and made freeze-dried raw — a genuinely confusing category — feel craveable and accessible.
Liz Coyle, Art Director | Megan Timmler, Designer | Andrea Rose, Copywriter | Emma Fishman, Photographer | October Donoghue, PM | 2D Creative, Production