NYC
We need your dog to join the Party and help save Hawkins!(But watch out—they might unleash their inner Demodog instead!)
This collaboration brought the Stranger Things universe into the BarkBox world — tapping the show's obsessive fanbase with creative that spoke their language. Product, copy, and campaign all lived inside the mythology, giving subscribers something that felt like merch-meets-membership. Another high-impact collab used to drive new subscriber acquisition and cultural relevance for the brand.
Hope Bobbitt, Copywriter | Alex Morel, Designer | Dina Stolstein, Designer | Ed Sergi, Motion